We shouldn’t be surprised that heterosexual men are now increasingly comfortable appealing to a gay audience. As Professor Mercer put it: “among a specific segment of young men, image-making and sharing is part of their construction of their social (and sexual) identities and bodies, especially sexualised bodies are important commodities with value”.Īs John Mercer, professor of gender and sexuality at Birmingham City University explains to me: “Many younger men have been raised in a cultural and educational context in which homophobia is not tolerated so the fear of gayness as the other is at a commonplace level, less prevalent.”Īnd while there has been a decrease in homophobic attitudes in young men, there has been an increase in young men sharing images of their bodies online.
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